Enter and Accelerate your In-
Vitro Diagnostics (IVD) sales in
Europe and the Middle East

Strategic market entry, distributor, hospital and laboratory sales strategies for In Vitro Diagnostics manufacturers.

Enter and Accelerate your In-Vitro Diagnostics (IVD) sales in Europe and the Middle East

Strategic market entry, distributor, hospital and laboratory sales strategies for In Vitro Diagnostics manufacturers.

Successfully expanding your In Vitro Diagnostics (IVD)
business into Europe and the Middle East requires precise market strategies, regulatory compliance, and trusted KOL distributor and laboratory networks.

At GrowthMedics, we help worldwwide IVD manufacturers navigate international complexities and drive measurable growth through tailored solutions and local expertise.

What We Do: Your Partner for Expansion

Our Sales Growth Solutions for In Vitro Diagnostics Manufacturers

Market Entry Strategy

Customized plans to successfully introduce products into Europe and the Middle East.

Customized plans to successfully introduce products into Europe and the Middle East.

Local Representation

Access multilingual teams with local knowledge to represent and service your business on the ground.

Access multilingual teams with local knowledge to represent and service your business on the ground.

Distributor Partnerships

Identify, establish and manage trusted high profile distributors to ensure wide market coverage.

Identify, establish and manage trusted high profile distributors to ensure wide market coverage.

Direct Hospital Sales

Establish relationships with hospitals, clinics and healthcare professionals to drive direct product sales and education.

Establish relationships with hospitals, clinics and healthcare professionals to drive direct product sales and education.

Key Opinion Leader (KOL) Engagement

Build trust and awareness by partnering with influential healthcare professionals.

Build trust and awareness by partnering with influential healthcare professionals.

Lead generation

Book meetings, demonstrations and sales growth through outbound prospecting strategies among healthcare professionals.

Book meetings, demonstrations and sales growth through outbound prospecting strategies among healthcare professionals.

Regulatory importing

Comply with MDR/IVDR regulations by consolidated access to place products in the European Union and UK.

Comply with MDR/IVDR regulations by consolidated access to place products in the European Union and UK.

Online healthcare marketing in local European markets

Drive awareness and lead generation among patients, distributors and healthcare professionals.

Drive awareness and lead generation among patients, distributors and healthcare professionals.

Market Entry Strategy

Customized plans to launch IVD products in European and Middle Eastern markets.

Customized plans to launch IVD products in European and Middle Eastern markets.

Distributor Partnerships

Identify and connect with trusted IVD distributors to ensure product reach and success in local markets.

Identify and connect with trusted IVD distributors to ensure product reach and success in local markets.

Direct Hospital and Laboratory Sales

Secure contracts with hospitals, private laboratories, and diagnostic centers.

Secure contracts with hospitals, private laboratories, and diagnostic centers.

Key Opinion Leader (KOL) Engagement

Build relationships with influential Key Opinion Leaders to create market demand and trust.

Build relationships with influential Key Opinion Leaders to create market demand and trust.

Local Representation

Multilingual, on-the-ground sales and marketing teams who understand regional dynamics and are able to manage and drive sales on a day to day.

Multilingual, on-the-ground sales and marketing teams who understand regional dynamics and are able to manage and drive sales on a day to day.

Outside field sales representation

Training surgeons, clinicians and distributors. Visiting and exhibiting at tradeshows and customer visits.

Training surgeons, clinicians and distributors. Visiting and exhibiting at tradeshows and customer visits.

Regulatory importing

Complying with IVDR regulations Article 13 through consolidated access in the European Union and UK.

Complying with IVDR regulations Article 13 through consolidated access in the European Union and UK.

Market access strategies

Providing reimbursement, pricing and market viability studies. 

Providing reimbursement, pricing and market viability studies. 

Lead Generation

Book meetings, demonstrations and sales growth.

Book meetings, demonstrations and sales growth.

Online healthcare marketing

In local markets driving awareness and lead generation among patients and healthcare professionals.

In local markets driving awareness and lead generation among patients and healthcare professionals.

Client results

Real Results for IVD Manufacturers

Discover how GrowthMedics introduced an innovative prognostic test for diabetic patients, help navigate through the European reimbursement landscape and facilitated local distributors, multi-country laboratory testing and partnerships with key endocrinologists.

Interested in more success stories?

GrowthMedics has assisted numerous worldwide MedTech, IVD and CMO’s with their expansion in Europe and the Middle East. Learn more about our other case studies.

Learn more on how Medical and Surgical Device manufacturers successfully entered new international markets

Try our 3 Months Market Acceleration Program!

Assess your market potential and experience the benefits of having your sales boots on the ground! Develop new qualified opportunities in European and Middle Eastern healthcare markets with our 3 months program!

Proven Results: Case Studies and Client Examples

Real Results for IVD Manufacturers

Introducing a new AI based needle guidance image ultrasound software solution in Europe:

Securing 8 new deals in European hospitals and 12 sales qualified interested medical device distributors and OEMs in the field of anesthesia, ultrasound, and neurology with the start of our 3 months introduction program.

Interested in more success stories?

GrowthMedics has assisted numerous worldwide MedTech, IVD and CMO’s with their expansion in Europe and the Middle East. Learn more about our other case studies.

Learn more on how Medical and Surgical Device manufacturers successfully entered new international markets

Try our 3 Months Market Acceleration Program!

Assess your market potential and experience the benefits of having your sales boots on the ground! Develop new qualified opportunities in European and Middle Eastern healthcare markets with our 3 months program!

What Our Clients Say

What Our Clients Say

Why Choose GrowthMedics

Why IVD Manufacturers Trust GrowthMedics for their Global Market Expansion

Proven Expertise

Years of experience driving IVD market success in Europe and the Middle East.

Extensive Network

Strong connections and access to thousands of qualified IVD distributors, hospitals, laboratories, physicians and KOLs.

Regulatory Knowledge

In-depth understanding of EU IVDR and local compliance requirements.

Results-Driven Approach

Tailored, measurable strategies that deliver sales growth.

Local Sales Representation

Multilingual sales teams offering regional expertise and on-the-ground support.

Successful and cost-effective International Market Entry By Our IVD Expertise

Having a partner that understand your industry dynamics with a proven sales track record is crucial to your launch and sales growth in international markets
Our clients have little to no presence in international markets and are manufacturing a variety of diagnostic solutions from innovative prognostic tests utilizing AI technologies, to analyzers, rapid tests, chemistry to mobile self-testing technologies and more.

Our team has helped with the development of the eco-system facilitating IVD manufacturers with their market entry through reimbursement strategies, establishing KOL and university hospital partnerships, identifying and developing partnerships with distributors, patient associations and establishing sales growth through (private) laboratory chains.

Contact Us
today to learn more about our expertise in your industry!

Our team has helped with the development of the eco-system facilitating IVD manufacturers with their market entry through reimbursement strategies, establishing KOL and university hospital partnerships, identifying and developing partnerships with distributors, patient associations and establishing sales growth through (private) laboratory chains.
Contact Us today to learn more about our expertise in your industry!
Take the First Step Toward IVD
International Market
Success!
Grow your business with GrowthMedics! Contact us today to expand your reach and boost sales.

FAQ

Can’t find the answer you are looking for? 
Reach out to us here.

GrowthMedics combines deep expertise in the IVD sector with a proven track record of driving sales growth in Europe and the Middle East. Our extensive network of trusted distributors, hospitals, laboratories, and Key Opinion Leaders (KOLs) ensures your products reach the right stakeholders. With tailored strategies for regulatory compliance, market entry, and hospital sales, we deliver measurable results quickly and efficiently.
We utilize a multi-faceted approach to generate demand, including KOL engagement, online healthcare marketing, and market access strategies like reimbursement and pricing studies. By fostering relationships with influential physicians, laboratories, and patient associations, we build trust and awareness for your products, driving both demand and adoption.
Our results-driven approach focuses on delivering measurable outcomes as quickly as possible. Depending on your product and target market, we’ve helped IVD manufacturers secure distributor partnerships, achieve regulatory compliance, and generate hospital and lab sales within just a few months. Our tailored strategies are designed to accelerate your growth efficiently.
We partner with a diverse range of IVD manufacturers, from companies developing innovative prognostic tests using AI technologies to those producing rapid tests, analyzers, mobile self-testing devices, and more. Whether you’re an established player or entering international markets for the first time, we tailor our strategies to meet your unique needs.
Depending on your needs and objectives we provide a range of services to help facilitate your successful expansion. We craft tailored strategies and develop a roadmap with KPI’s. Our 3 months market acceleration program will both demonstrate our capabilities and give you unique valuable insights on market opportunities. Book a meeting with us today to learn more about your opportunities.
Expansion insights

Insights for In Vitro Diagnostics Manufacturers

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