Blogs and News 

Discover how GrowthMedics Successfully Facilitated Market Entry and Sales Success Growth in Europe and the Middle East for Clients

You may or may not have had your annual sales meetings with your distributors, if you haven’t it’s a critical moment to set out plans,

Expanding into international markets like Europe and the Middle East offers tremendous growth potential for medical device manufacturers. However, success in these regions hinges on

🌏 The growth potential in international markets are significant but not an easy task. Especially for medical companies with little presence in international markets. More

Managing international sales from oversees, without having local adequate sales representation, brings a variety of operational complexities and significantly delays sales success, GrowthMedics provides dedicated

Expanding into international markets is challenging and capital-intensive, yet the potential rewards are substantial. What is currently preventing you from capturing this growth?
The increasing number of European and Middle Eastern hospitalized patients, the growing private (retail) healthcare industry, an increasing need for home care services.

HEALTHCARE
RETAIL

Looking for experienced sales boots in industry on the ground in Europe, hiring too risky, costly and time consuming Problem: A Los Angeles (USA) based

ORTHOPEDIC / CONTRACT MANUFACTURING

Strategic need for customer OEM expansion, flexibility and cost effectiveness are key Problem: A small sized orthopaedic contract manufacturer based out of Indiana (USA) has

HOSPITAL AND
EQUIPMENT

Reaching maturity stage in domestic market, seeking for international revenue growth through distributors, seeking local partner with experience Problem: Manufacturer from Wisconsin (USA) is reaching

Veterinary and
Rehabilitation

Introducing new product in a new market, need for guidance and experienced partner Problem: A manufacturer from Ohio (USA) has no presence in the EMEA

MEDICAL AND
SURGICAL

Problem: A medical device class 1 start-up based out of Canada, Toronto has a unique, patented solution and is looking to expand into the European

EUROPEAN DIGITAL MARKETING GROWTH

Insufficient exposure in European online market Problem: A US based vet manufacturer is growing its footprint through GrowthMedics help in developing and managing local distributors

pic 1

GrowthMedics at the Arab Health exhibition 2021 After 1,5 year the first international medical device tradeshow took place July 2021 in Dubai (UAE). Finally conducting

screenshot 1

GrowthMedics opens growth office in UAE Dubai, 22 July 2021 – An exciting new milestone for GrowthMedics. We are happy to announce our new growth support

Internship position available: International Medical Growth Developer From the next semester February 2022, GrowthMedics has an internship position available for students eager to make the

pic 1

GrowthMedics at the Arab Health exhibition 2021 After 1,5 year the first international medical device tradeshow took place July 2021 in Dubai (UAE). Finally conducting

screenshot 1

GrowthMedics opens growth office in UAE Dubai, 22 July 2021 – An exciting new milestone for GrowthMedics. We are happy to announce our new growth support

Internship position available: International Medical Growth Developer From the next semester February 2022, GrowthMedics has an internship position available for students eager to make the

We assist worldwide manufacturers of medical- and surgical devices through the development and management of OEM’s, distributors, hospitals, clinicians to establish and drive international sales

Per April 2023 Canadian medical manufacturers can apply for a funding for fiscal year 2023 and 2024! Don’t miss out on this opportunity and read

GrowthMedics is excited to see you all at Medica 2024 in Düsseldorf, which will be held from 11th to 14th November. For over 40 years,

pic 1

GrowthMedics at the Arab Health exhibition 2021 After 1,5 year the first international medical device tradeshow took place July 2021 in Dubai (UAE). Finally conducting

screenshot 1

GrowthMedics opens growth office in UAE Dubai, 22 July 2021 – An exciting new milestone for GrowthMedics. We are happy to announce our new growth support

Internship position available: International Medical Growth Developer From the next semester February 2022, GrowthMedics has an internship position available for students eager to make the

Blogs & News

Key Considerations for Contract and Component Manufacturers while entering Europe

Embarking on the journey to enter the European OEM market as a contract or component manufacturer in the medical industry? Careful planning and strategic considerations are essential for navigating the diverse cultural and commercial landscape in Europe. Here’s what to watch out for when stepping into the realm of European medical manufacturing: Key considerations: Regulatory Compliance:  CE Marking within the MDR/IVDR regulations are for finished goods and does often not apply for CMO’s. However European OEMs do require preferably the ISO 13485 certificate at a minimum and the requirement to perform audits themselves in the manufacturing plant. GMP Compliance: Good Manufacturing Practice (GMP) compliance is essential for ensuring the quality and safety of medical products. Adhering to GMP standards is a prerequisite for market entry in Europe. Market Research:  Understand Local Demands: The European market is diverse, with varying manufacturing needs across countries. Conduct thorough market research to understand the specific demands and preferences in your target regions. Understand your competitors capabilities, their lead times and how they are serving the OEM market, in which market segments. Localization of products: Consider adapting your products to meet local requirements and languages. Localization enhances acceptance and relevance in different European markets. There are other metrics and there may be other requirements. Flexibility in production to serve the EU market is key. Distribution & Logistics: Make sure your logistical team is aware of the shipping processes to be prepared for flawless shipping. For larger components and parts its good to sign a contract with a European carrier. The shipping lead times should be considered in the delivery process as lead times remain an important supplier criteria. Consider warehousing options strategically to optimize supply chain efficiency. Building a trusted brand: As a new supplier in the European market you would need to build trust. Because you exist 10-20-30 years in your own market doesnt make you a trusted partner in Europe. Creating trust in the market means presenting yourself as a CMO with European service, support. It means building relationships and raising brandawareness consistently for example by exhibiting or visiting tradeshows regularly. Having a European office, with European sales support in the time-zone, in various languages, having documentation translated, the website translated, having a European phone-line and staff that understands the market can make the difference. Collaborate with local expert: Engage with local consultants, regulatory experts, and industry associations. Their insights and guidance can prove invaluable in navigating the complexities of the European market. Understand Tariffs & taxes: Familiarize yourself with import/export tariffs and taxes applicable to your products. A sound financial strategy is essential for sustainable operations in the European market. Entering the European market as a contract or component manufacturer in the medical OEM industry demands a strategic and informed approach.   Tops events taking place in 2024 in Europe: MedtecLIVE Location: Stuttgart, Germany Date: 18-20 June 2024 Focus: MedtecLIVE is a premier event that brings together the entire medical technology supply chain. From components and materials to manufacturing processes, it provides a comprehensive overview of the industry landscape. COMPAMED Location: Düsseldorf, Germany Date: 11-14 November, 2024 Focus: As a part of the MEDICA trade fair, COMPAMED focuses specifically on high-tech solutions for medical technology. It is a hub for suppliers of components, manufacturing, and contract services. Medtech Ireland Location: Galway, Ireland Date: 25-26 September, 2024 Focus: Medtech is a premier tradeshow in Ireland dedicated to medical components. It provides a comprehensive overview of the latest technologies, manufacturing processes, and components driving advancements in the medical sector. The event attracts a diverse audience, including manufacturers, suppliers, engineers, researchers, and healthcare professionals   To see the full list of all European healthcare tradeshows check out our blog here. GrowthMedics specializes in providing market development services for CMO’s looking to enhance their sales in European medical markets, from catheters, plastics, micro-molding, coating to instruments, implants, wearables and others. Reach out to us to learn about our capabilities and how we can elevate your growth in Europe! & check our industry expertise in the contract and component manufacturing industry by clicking here.   Let’s meet at MD&M 2024 to to discuss the potential of your product & services in the European Market. Click here to book a meeting with us.

Read More »

European MedTech Clusters Overview

Learn more about the rise and structure of medtech clusters across selected European markets. Get access to a key supply chain to promote awareness and the development of new business opportunities for you as a manufacturer in the European market.   In today’s rapidly developing healthcare landscape, innovation is at the forefront of addressing complex medical challenges. These clusters are specialised in uniting medical device companies, research institutions, healthcare providers, and entrepreneurs in medical business to collaborate, innovate, and share the future of healthcare. Europe is known for its innovations and high quality solutions aswell as being open for cooperations. The clusters will allow OEMs to identify and partner regionally with top innovative European medtech OEMs. It can provide the opportunity to become part of a key network that will give access to new partnerships such as universities, research organizations, funding and new business opportunities.   Here are some key points of why these medical clusters are important nowadays:   Creating awareness and a professional brand for you as a manufacturer to partner with leading innovative medtech clusters Collaboration and Knowledge exchange Resource Sharing such as working with universities, funding and more Talent Pool Regulatory Expertise Investment Opportunities Increase Global Competitiveness by partnering with these clusters   This overview provides insights in top European medtech clusters across selected EU countries. It contains information on its members, funding, supply chain and events. GrowthMedics-Whitepaper-Medtech-2023Download

Read More »

New Funding opportunities opened for Canadian Medical Device Manufacturers Looking to Expand Abroad!

Per April 2023 Canadian medical manufacturers can apply for a funding for fiscal year 2023 and 2024! Don’t miss out on this opportunity and read how to apply and which services you can utilize to help obtain successful international sales growth   Canadian SME medical device manufacturers can apply for funding to get reimbursed up to 50% of selected business development and export activities described below. The Canadian Government has re-opened this program for fiscal year 2023-2024.   Did you know the EMENA healthcare market has a larger growth potential than North America? Don’t miss out on your international growth opportunities! This blog will explain which activities can be funded for 2023 and 2024 and how you can benefit from the expansion services of GrowthMedics. GrowthMedics is an approved supplier and has a track record of helping Canadian medical device manufacturers scale their revenue successfully in Europe and the Middle East / North African region. Contact us for more information at contact@growthmedics.com  or book a meeting with us here. Case study Read here how a Toronto based IT medical device manufacturer expanded in Europe through distributors and hospitals.   What expansion activities can be funded? GrowthMedics provides a complete range of growth services with a proven track record across various medical device industries. Get up to 50% funded for the following activities: Have an outsourced experienced dedicated sales office and team operating day-to-day developing and managing your EMEA sales channels Market research and sales potential validation Online marketing growth, more traffic and more leads by localizing your online presence in international markets Localizing your marketing material through translations CE marking, Authorized representation, Importing and MDR related consultancy, implementation and support Tradeshow lead generation programs Legal and financial consultancy in international markets 1. In-country / continent sales representation to enter and grow new customers in EU / MENA healthcare markets We will provide a sales office in the Netherlands and/or a Middle Eastern office in Dubai (UAE) with a multilingual dedicated experienced sales team acting on your behalf as your sales boots on the ground. Our team will be trained by you, report to you and daily developing, managing and growing your EMEA prospects and channels in multiple international markets. Our infrastructure and growth development framework has allowed numerous North American medical device manufacturers expand and leverage our years of expertise with a vast network of thousands of key stakeholders that includes distributors, OEM’s, KOL’s and more. Read more 2. Validating your sales potential and securing a successful market entry If you are developing a new product, considering to invest in CE marking or considering to expand and grow revenue in new markets and looking for a market entry plan, our growth validation service can help assess the potential for your solutions in new international markets and secure your market entrance. We will research the addressable market size, online market assessment, competitive and price analysis as well as identifying and assessing the sales potential among your top targets in the EMEA market. Read more   3. Scaling your EMEA online sales by localizing and increasing traffic and lead conversions Did you know that over 80% of European decision makers research online before they make a purchase decision? Europe is a fragmented market with each country having its own purchasing behaviour, language, culture and business development landscape. By our technical know-how combined with our medical industry expertise, we are able to craft and execute an online strategy to grow your online sales by developing and converting direct and b2b customers. We are using localization of websites, Local search engine optimalization, local social media management and more. Get maximum sales results by combining your offline sales activities with your online sales. Read More   4. Localize your marketing material. As explained above, Europe is fragmented with each country having its own language. Especially in Eastern and Southern Europe, where the English language is not widely spoken, having local translated marketing material can help make the difference!  Our medical device translation experts can help translate in any European and Middle Eastern language. 5. Applying for a CE mark within the new MDR/IVDR regulation. MDR/IVDR Importing Services in Europe If you need regulatory guidance to comply with the new MDR/IVDR regulations or with the MHRA guidelines since the Brexit is no longer part of Europe, we can assist with regulatory support. We can assist and navigate in obtaining the CE mark, meeting importer guidance or assist with your Quality Management System. We can also provide a gap analysis with your current QMS  and develop a plan to meet the new standards   6. Tradeshow Lead generation Most international tradeshows are planned to take place in Q3 and Q4 of 2023.  Last November, the largest medical device show MEDICA in Dusseldorf took place with over 45,000 visitors indicating the interest and willingness to visit tradeshows. We made an updated overview of leading European medical tradeshows to attend in 2023. If prepared right, tradeshows can be extremely fruitful to meet with new potential partners and stakeholders. We have built an exclusive lead generation program for tradeshows to help you secure meetings with top prospects. We will prepare and have a complete marketing campaign around your attendance. The fund compensates up to 50% of your travel and tradeshow expenses.    7. Choosing the best legal and financial options for your expansion There are many aspects to consider when expanding internationally. You are looking for the most cost-effective solutions that minimizes your risk and cost as much as possible and simultaneously is aligned with your future growth plans. GrowthMedics can provide advisory to help you make the right decision that will save cost and result into a return on investment. Topics such a fiscal representation, importing, stocking possibilities but also hiring, setting up an entity and bank-account are areas we can consult in. Read More   Conditions and How to apply: Which Canadian medical device manufacturers can apply? Funding is available for all Canadian SME Medical device manufacturers meeting the following criteria: √ Be for-profit √ Be an

Read More »

Whitepaper

Non-EU Medical Device

Learn how non-EU medical device manufacturers can stay MDR-compliant. Check this for importer obligations, the risks of using distributors, and why choosing an independent EU-wide

Medical device, IVD and Healthcare Software

Discover a whitepaper medical device, IVD, and healthcare software companies through Europe’s complex markets with proven strategies for compliance, market selection, cultural selling, partnerships, and

Sucess Stories

Veterinary and
Rehabilitation

Introducing new product in a new market, need for guidance and experienced partner Problem: A manufacturer from Ohio (USA) has no presence in the EMEA

MEDICAL AND
SURGICAL

Problem: A medical device class 1 start-up based out of Canada, Toronto has a unique, patented solution and is looking to expand into the European

EUROPEAN DIGITAL MARKETING GROWTH

Insufficient exposure in European online market Problem: A US based vet manufacturer is growing its footprint through GrowthMedics help in developing and managing local distributors

Case Studies GrowthMedics

Download and profit of the insights of the European market

Accelerating global growth

A complete guide for selling medical and IVD devices successful in Europe